• Jeep® brand commercial celebrates the global theatrical release of Universal Pictures and Amblin Entertainment's action-packed cinematic event, "Jurassic World Rebirth," on July 2, 2025


• Advertising campaign features the Jeep Wrangler being adventure-tested in the wild by navigating a Velociraptor, Tyrannosaurus, Spinosaurus, Compsognathus, Titanosaurus, Quetzalcoatlus and a baby Aquilops


• Spot features seven dinosaur species, the highest volume and widest array of dinosaurs that viewers have ever seen in a Jeep co-branded Jurassic film series spot


• 360-degree marketing campaign includes a long-form video to launch across Jeep brand social media channels later this week, including Instagram, Facebook and TikTok; 30-second version to run across television


• New York City Times Square billboard will feature the flying dinosaur (Quetzalcoatlus) as it soars above the Jeep Wrangler


• The campaign is being activated at more than 2,000 U.S. dealerships via a point-of-sale kit that includes a poster, dinosaur egg mirror hangers and dinosaur claw and footprint decals


• Press tour kickoff for the film in Mexico City at CCXP featured a Jeep Wrangler 4xe arriving on stage


• Similar to Jeep brand's Super Bowl commercial, "Owner's Manual," the spot will offer eagle-eyed viewers a cameo appearance of a future Jeep 4x4 vehicle inside the dinosaur lab


• The Jeep brand design team has created a first-of-its-kind Jurassic badge, appearing in the Tier 2 spot, which will be available soon in limited supply to consumers


• Moviegoers first saw Dr. Ian Malcom escape danger from dinosaurs while riding in the back seat of a 1992 Jeep Wrangler in the original Jurassic Park (1993)

The Jeep® brand is teaming up again with Universal Pictures and Amblin Entertainment for the launch of a new Jurassic era: the theatrical release of the new action-packed cinematic event, "Jurassic World Rebirth." For more than three decades, the Jurassic World films have thrilled fans around the globe, earning more than $6 billion worldwide. "Jurassic World Rebirth" arrives in theaters everywhere July 2.

The campaign will include a long-form spot running across the Jeep brand's social media channels. A 30-second version will run across broadcast (Tier I), along with an adaptation for Tier II, special behind-the-scenes footage running on the brand's social media channels, dealer point-of-sale kits and out-of-home elements.

The film's global press tour kicked off in Mexico City at CCXP with a Jeep Wrangler 4xe on stage. The Jeep Wrangler will be on the red carpet at the U.S. premiere of the movie in New York on June 23.

"Our long-standing partnership with Universal Pictures takes two iconic brands steeped in adventure, excitement and possibility, the Jeep brand and the Jurassic film franchise," said Olivier Francois, global CMO, Stellantis. "The inspiration for our film was taking the Jeep Trail Rated criteria — including maneuverability, water fording, traction, articulation and ground clearance — and playfully added a sixth criteria to make the Jeep Wrangler Jurassic Trail Rated, meaning it has all of the capability to navigate the Jurassic world."

"Just like the Jurassic films, the Jeep brand is a total legend," said Bob Broderdorf, Jeep CEO. "When dinosaurs are on the loose and adventure calls, you need serious capability—and let's be real, nothing handles ferocious frontiers quite like a Jeep 4x4 because nothing else is Jurassic rated."

The commercial features the Jeep Wrangler being adventure tested in the wild by a driver sent to navigate a Velociraptor, Tyrannosaurus, Spinosaurus, Compsognathus, Titanosaurus, Quetzalcoatlus and a baby Aquilops. The commercial features seven dinosaur species, the highest volume and widest array of dinosaurs that viewers have ever seen in a Jeep co-branded Jurassic film spot.

The dinosaurs in the spot were created by Industrial Light & Magic (ILM), the same company that creates the dinosaurs for the films.

The Jeep brand and the Jurassic film series has an enduring shared history. In 2018, prior to the release of "Jurassic World: Fallen Kingdom," the Jeep brand launched a 60-second spot during the Big Game that paid homage to the iconic scene in "Jurassic Park" featuring the Jeep Wrangler. The companies joined forces again in 2022 for "Jurassic World Dominion."

The commercial was directed by Jeff Tomsic with the production company Community Films.

The Jeep brand campaign was created in partnership with Chicago-based advertising agency Highdive.

Jeep-branded Jurassic merchandise will soon be available.