This summer, Quaker Chewy is going prehistoric. In a thrilling new partnership with Universal Pictures and Amblin Entertainment’s Jurassic World Rebirth—hitting theaters July 2—Chewy is launching a multi-faceted collaboration packed with dino-sized excitement.

The campaign features a national sweepstakes, in-store retail activations, and exclusive co-branded packaging across Chewy, Life, Cap’n Crunch, Quaker, and Lay’s products. Fans can also catch a limited-edition Jurassic-sized Chewy bar on social media.

Fueled by the momentum of Chewy’s successful “Feed the Imagination” marketing campaign, the brand’s collaboration with Jurassic World Rebirth brings the blockbuster experience to life. The film stars Scarlett Johansson, Jonathan Bailey, and Mahershala Ali, and is directed by Alexander Witt, who also helmed Chewy’s original Feed the Imagination film Heist.

The new spot, Escape, shot by the film’s director of photography John Matheson, captures the daring spirit of imagination—showing how Chewy fuels kids’ minds while feeding a dinosaur-sized appetite.