Partnership:

Just Born, Inc. and B&G Foods, Inc.

Description:
Just Born & B&G Foods partnered for April Fools 2020 on PEEPS cauliflower-flavored Giant Buddies. The Green Giant character was integrated holding an Easter basket filled with packages of PEEPS. The product was not flavored, but the PEEPS were re-wrapped to use for media. The partnership was supported by a billboard in Times Square.
Partnership Category:
CPG
Company:
Just Born, Inc.
Partner/Category:
B&G Foods, Inc. /CPG
Timing:
April 2020
Target:
Male
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Promotional Elements:
Event / Activation / Experiential
Product Demonstrations / Sampling
Window Clings / Banners / Decals
Media Elements:
Mobile
Online
Social Media

Website and Social Media

Created On:
2023-11-30
Last Modified on:
2024-05-09
Companies Involved
Just Born, Inc.
B&G Foods, Inc.
Kristin B
Kristin B Senior Manager, PR & Media B&G Foods, Inc.
Deb T
Deb T Senior Consumer Engagement Manager Just Born, Inc.
Tuck

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