Partnership:

JUST FRIENDS and Google

Description:

New Line Cinema and Google partnered to promote the theatrical release of JUST FRIENDS. Consumers who logged on to justfriendsmovie.com/googlesearch and searched for a friend had a chance to win a trip that included airfare, 2 nights hotel accomodations, a make-over by a Head Games stylist and $250 Head Games hair products. The grand prize also included a 1 year supply of flowers from 1-800 Flowers and $500 spending cash for the trip. Ten first prize winners won $50 Head Games goodie bags, JUST FRIENDS t-shirt, a soundtrack and a poster. The sweepstakes began on November 7, 2005 and ended on December 4, 2005.

Partnership Opportunity:
JUST FRIENDS/Theatrical
Company:
New Line Cinema
Partner/Category:
Google /Online
Timing:
November 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-15
Companies Involved
New Line Cinema
Tuck

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