Partnership:

JUST FRIENDS and NHL

Description:

New Line Cinema and the National Hockey League partnered to promote the theatrical release of JUST FRIENDS. Hockey fans viewed in-arena promotions for a chance to win tickets to the 2006 NHL Stanley Cup Finals and directed fans to enter the Just Friends/NHL Stanley Cup sweepstakes online at NHL.com/justfriends. One grand-prize winner won a trip for two to one of four NHL Stanley Cup Final games, hotel accommodations and transportation to and from the game. Three second-prize winners get a merchandise prize pack of the winner's team of choice. As part of the promotion, JUST FRIENDS co-star Chris Klein attended the Nov. 17 game between the Vancouver Canucks and the Los Angeles Kings at the Staples Center.

Partnership Opportunity:
JUST FRIENDS/Theatrical
Company:
New Line Cinema
Partner/Category:
NHL /Sporting Goods
Timing:
November 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-15
Companies Involved
New Line Cinema
Tuck

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