Eggo and Netflix's KPop Demon Hunters Team Up for a "Golden" Waffle

KPop Demon Hunters is still taking over our Spotify playlists and Netflix algorithms. And now, it's officially coming for your breakfast routine too.

Eggo just teamed up with Netflix's KPop Demon Hunters for a limited-edition waffle inspired by the movie's award-winning song "Golden." The new Golden Brown Sugar Cinnamon Waffles have an extra-golden hue made with natural colors and are inspired by hotteok, the Korean street-food pancake known for its warm cinnamon-sugar filling.

Eggo says the collab is meant to bring that flavor into its classic frozen-waffle format, and the result sounds like dessert for breakfast in the best way. The waffles are rolling out now at major retailers nationwide for a suggested price of $3.69.

The collab goes beyond the box, too. Eggo suggests pairing the waffles with a movie rewatch or, the more obvious choice, blasting "Golden" while you make breakfast.

"We're thrilled to collaborate with Netflix's hit global phenomenon KPop Demon Hunters to launch a new Eggo waffle flavor that will give our fans a delicious way to make mornings more golden," Cara Tragseiler, Growth & Marketing Lead for Eggo, said in a statement.