The Kellogg Company partnered with Feeding America to make it easier for people to fight hunger by donating 10 foods hungry families request most, to Feeding America food banks across the U.S. The campaign, carried out through Amazon, allowed customers to click, ship and donate non-perishable grocery items to a Feeding America location using a special Kelloggs.com/FightingHunger donation page. The promotion began on World Food Day, October 16, and ran through Giving Tuesday, on November 27. To further demonstrate the company's ongoing commitment to hunger relief, Kellogg set a goal to donate 1.5 million servings of food, to food banks around the world through employee-led meal-packing events and numerous food drives.