Partnership:

Kellogg's and GLAAD

Description:

Kellogg's, in a partnership with the LGBTQ+ media organization GLAAD, has released a Pride-themed cereal called Together With Pride.

Together With Pride hit  supermarket shelves in May, 2021 just before Pride Month. For every purchase, Kellogg's donated $3 to GLAAD. For the donation to occur, patrons had to upload a copy of their receipt to KelloggsFamilyRewards.com.

The cereal box is full of a rainbow variety of heart-shaped cereal bites and even edible glitter. Kellogg's famous cereal figures are gathered on the exterior illustration, including Toucan Sam, Tony the Tiger, and the Rice Krispies elves, Snap, Crackle, and Pop.

 

Partnership Opportunity:
Kellogg's/CPG
Partner/Category:
GLAAD /Media
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Product Placement
Signage
Social Media
Created On:
2021-04-26
Last Modified on:
2021-04-26
Companies Involved
Tuck

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