Partnership:

Kellogg's and GLAAD

Description:
Kellogg partnered with LGBTQ-media advocacy group GLAAD as an official sponsor of anti-bullying campaign #SpiritDay on Oct. 18, 2018. Kellogg's, its brands and employees all set out on "going purple," which is the color of spirit on the rainbow flag to support LGBTQ youth and stand up to bullying. The company released limited-edition "All Together" Spirit Day cereal boxes that were available at Kellogg's New York City Café. The boxes mixed together Kellogg's cereals as a nod to inclusivity, and proceeds will be donated to GLAAD. Kellogg also unveiled a video showing some of its brand mascots, including Tony the Tiger and Snap, Crackle and Pop holding written signs about bullying. Kellogg Company World Headquarters in Battle Creek, Michigan, also showcased an anti-bullying art exhibit created by local students.
Partnership Opportunity:
Kellogg's/CPG
Company:
WK Kellogg Co
Partner/Category:
GLAAD /Non-Profit Organizations
Timing:
October 4th Quarter 2018
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
On Pack
Media Elements:
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-04-02
Companies Involved
Tuck

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