Partnership:

Kellogg's and ICEE

Description:

The Icee Co., a subsidiary of J&J Snack Foods Corp., partnered with Kellogg Co. for the first time to launch Kellogg’s Icee Cereal.

The cereal is inspired by Icee’s cherry and blue raspberry flavors and uses an innovative ingredient that cools consumers’ mouths as they eat. The process, the companies claim, imitates “that familiar and refreshing first sip of an Icee.”

Kellogg’s Icee Cereal was available at retailers nationwide beginning in April, for a suggested retail price of $5.29 for an 8.3-oz box and $6.49 for a 13.2-oz box.

Partnership Opportunity:
Kellogg's/CPG
Company:
WK Kellogg Co
Partner/Category:
ICEE /CPG
Timing:
April 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2023-04-21
Last Modified on:
2023-05-02
Companies Involved
Tuck

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