Partnership:

Kellogg's and Major League Soccer

Description:
Kellogg's partnered with Major League Soccer for a partnership running through 2020.

The partnership had Kellogg's products serving as the league's snacks. Cheez-It and Pringles were made the official snacks of Major League Soccer. The official waffle of MLS was Kellogg's Eggo.

The promotion extended to esports with Kellogg's becoming a core partner of eMLS, Major League Soccer's competitive EA Sports FIFA 19 league. Cheez-It and Pringles were the presenting partners of the eMLS Player Lounge. Cheez-It and Pringles also presented the 2019 eMLS Player Profiles which was a digital series that highlighted competitors' personal stories.

This partnership was promoted with content across digital and social media channels. It also was supported by video and content brand integration, in-stadium exposure, on-site activation at events.

Kellogg's and Major League Soccer also teamed for a sweepstakes in which fans had the chance to win a trip for two to the 2019 MLS All-Star Week in Orlando. In addition that that top prize, several other prizes were offered through the sweepstakes.

Partnership Opportunity:
Kellogg's/CPG
Company:
WK Kellogg Co
Partner/Category:
Major League Soccer /Sports
Timing:
February 1st Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
Contest / Sweepstakes
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-21
Companies Involved
Tuck

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