Kellogg's partnered with Moose Toys for a promotion that introduced Shopkins Real Littles. Shopkins Real Littles were collectible miniature toys inspired by brands.

The Kellogg's brands featured in this toy promotion included Frosted Flakes, Pringles, Cheez-Its as well as Froot Loops. Each of these brands was represented by a Shopkins Real Littles collectible. For example, one of these toys was Fruit Loopsy which was a miniature bag of Froot Loops with a smiling Shopkins face that fit inside a traditional box of the cereal.