Partnership:

Kellogg's and Moose Toys

Description:

Kellogg's partnered with Moose Toys for a promotion that introduced Shopkins Real Littles. Shopkins Real Littles were collectible miniature toys inspired by brands.

The Kellogg's brands featured in this toy promotion included Frosted Flakes, Pringles, Cheez-Its as well as Froot Loops. Each of these brands was represented by a Shopkins Real Littles collectible. For example, one of these toys was Fruit Loopsy which was a miniature bag of Froot Loops with a smiling Shopkins face that fit inside a traditional box of the cereal.

Partnership Opportunity:
Kellogg's/CPG
Company:
WK Kellogg Co
Partner/Category:
Moose Toys /Toys
Timing:
May 2nd Quarter 2019
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Family
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-06-04
Companies Involved
Tuck

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