Kellogg’s teamed up with the National Association of Basketball Coaches to sponsor the Celebrity Crunch Classic.

Basketball fans could enter for a chance to play ball for Shaquille O’Neal or Drew Brees in the Celebrity Crunch Classic, which was sponsored by various Kellogg's snacks. All they had to do to enter was vote for their favorite team: Team Shaq or Team Drew at celebritycrunchclassic.com. Fans could also enter via social media by creating a post on twitter.com using the hashtag #CrunchClassicEntry. Both entry methods could be done 5 times a day (totaling 10 entries per day).

Five of these entries will be selected in a random drawing for the Grand Prize- a 5-day/4-night trip for the winner and one guest to attend a Fantasy Basketball Game in New Orleans, LA with select former college players, coaches, and/or celebrities. In addition, either the Grand Prize winner or their guest will have the opportunity to play in the Fantasy Basketball Game. There were also 200 first prize winners who each received a $100 Ticket Cash.

Three of Kellogg’s snacks- Cheez-It, Pringles, and Rice Krispy Treats- were main featured products at the classic.