Partnership:

Kellogg's and Operation Homefront

Description:

Kellogg’s and Operation Homefront partnered to support military families.

Kellogg Co. donated $70,000 to Operation Homefront which supplied 700 meals to military families in need. Kellogg's support of Operation Homefront is part of its Better Days ESG strategy, which aims to create Better Days for 3 billion people by 2030 through feeding and other wellbeing programs

In addition to their donation, Kellogg’s hosted appreciation events at Operation Homefront’s Transitional Housing Villages for military families in San Diego, Gaithersburg, and San Antonio. These events brought food and fellowship to transitioning military families.

Partnership Opportunity:
Kellogg's/CPG
Company:
WK Kellogg Co
Partner/Category:
Operation Homefront /Non-Profit Organizations
Timing:
2022
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Social Media

Website and Social Media

Created On:
2022-02-16
Last Modified on:
2022-02-16
Companies Involved
Tony B
Tony B Vice President, Marketing Operation Homefront
Beth B
Beth B Sr. Manager, Licensing and Partnerships WK Kellogg Co
Tuck

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