Partnership:

Kellogg's and The Elf on the Shelf

Description:

Kellogg's Cereal and The Elf on the Shelf have teamed up to create an icy cereal called Snow Creme Cereal, their first-ever cereal that deliciously cools the mouth as it is eaten.

This limited-edition cereal mixes a flurry of frosted star pieces and mini marshmallows. Thanks to a special, slow-release flavor ingredient it feels like a bite out of a fresh made snowball.

Partnership Opportunity:
Kellogg's/CPG
Company:
WK Kellogg Co
Partner/Category:
The Elf on the Shelf /Classic Characters
Timing:
September 3rd Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2022-09-29
Last Modified on:
2022-10-03
Companies Involved
Zion D
Zion D Omni Marketing Lead WK Kellogg Co
Beth M
Beth M Sr Manager Licensing Partnerships WK Kellogg Co
Nicholas F
Nicholas F Marketing Coordinator
Tuck

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