Kellogg's partnered with Crayola on a unique "Color & Win" promotion. 

The partnership included Kellogg's re-branding their most popular cereals to a limited-edition black & white design. Consumers were then encouraged to color in the black and white boxes using Crayola crayons and markers. After they colored-in their boxes, consumers could then bring their boxes to life using a web-based AR.

Additionally, consumers who bought the limited-edition black
& white design also had a chance to receive Crayola prize packs.

The black & white limited-edition packs were available
at all major retailers in Australia from July-August.