Partnership:

Kellogg’s Cold Cereals and Crayola

Description:

Kellogg's partnered with Crayola on a unique "Color & Win" promotion. 

The partnership included Kellogg's re-branding their most popular cereals to a limited-edition black & white design. Consumers were then encouraged to color in the black and white boxes using Crayola crayons and markers. After they colored-in their boxes, consumers could then bring their boxes to life using a web-based AR.

Additionally, consumers who bought the limited-edition black & white design also had a chance to receive Crayola prize packs.

The black & white limited-edition packs were available at all major retailers in Australia from July-August.  

Partnership Opportunity:
Kellogg’s Cold Cereals/CPG
Company:
WK Kellogg Co
Partner/Category:
Crayola /Toys
Timing:
July 3rd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Licensed Product
On Pack
Other
Media Elements:
Online
Signage
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-07-17
Companies Involved
Tuck

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