Partnership:

Kellogg's Pop-Tarts and Zillow

Description:

Kellogg's Pop-Tarts celebrated the wild world of homeowning by partnering with Zillow to build a Frosted Gingerbread Pop-Tarts dream house for a chance to win money that could be used toward your real dream house.

The brands put a new twist on the classic gingerbread house-making tradition with this offering. Whether you're a Zillow-surfing addict or a hopeful pastry-home architect, any and all Pop-Tarts fans could enter for a chance to win $15K from Pop-Tarts. To enter, fans had to post a picture of your Pop-Tarts Gingerbread house on Instagram or Twitter with #GingerbreadPopTartEntry.

The contest was inspired by Gingerbread Pop-Tarts that are back after nearly a decade and better than ever thanks to the new addition of snowy white icing and nine printed designs, perfect for elevating any gingerbread house.

To set the stage for holiday house-making, Pop-Tarts teamed up with experts at Zillow to list the first-ever Gingerbread Pop-Tarts house on the real estate marketplace. Nestled in the heart of Wild Berry Woods, this drool-worthy Pop-Tarts Gingerbread farmhouse was turnkey and tasty, with scrumptious siding and snackable shingles. Digital window shoppers and hopeful architects marveled at the Cookies n' Crème kitchen countertops and Chocolate Fudge bedroom reading nook all season long. Fans could find this edible dream home listed at zillow.com/house/poptarts.

Partnership Opportunity:
Kellogg's Pop-Tarts/CPG
Company:
WK Kellogg Co
Partner/Category:
Zillow /Real Estate
Timing:
November 4th Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2022-12-07
Last Modified on:
2022-12-08
Companies Involved
Zion D
Zion D Sr. Director, Omni Marketing WK Kellogg Co
Beth B
Beth B Sr. Manager, Licensing and Partnerships WK Kellogg Co
Tuck

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