Kellogg's together with Skechers partnered to promote various KELLOGG'S PRODUCTS with their Kellogg's Special K 2012 Resolution Challenge. If your specially-marked package contained a winning game piece inside, then you win the prize indicated on your winning game piece.

Sketchers acted as a major prize partner included in the 10 grand prize packets giving away a One-Year Gym Membership; one pair of SKECHERS Fitness Sneakers and $500 in Fitness Gear. Sketchers were also the major prize for one hunded first prize winners who won a pair of Sketchers fitness sneakers.