Partnership:

Kellogg's Tony the Tiger and Puma

Description:

New Puma collection celebrated 70 years of Tony the Tiger, an official collaboration with Kellogg's.

Tony was the muse for fresh executions of the Puma Suede and Roma. The Suede was predominantly styled in orange and had an all-over tiger stripe print, while the Roma is more of a reference to the famous blue cereal box with tiger-striped branding.

Both pairs were highlighted by co-branded elements and special insoles. Matching hoodies and t-shirts were also included in the lineup.


The “Tony the Tiger” Suede ($80) and Roma ($75) were released on puma.com Thursday, Dec. 1, 2022.

Partnership Opportunity:
Kellogg's Tony the Tiger/CPG
Company:
WK Kellogg Co
Partner/Category:
Puma /Fashion
Timing:
December 2022
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2022-12-06
Last Modified on:
2022-12-08
Companies Involved
Zion D
Zion D Sr. Director, Omni Marketing WK Kellogg Co
Beth B
Beth B Sr. Manager, Licensing and Partnerships WK Kellogg Co
Tuck

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