New Puma collection celebrated 70 years of Tony the Tiger, an official collaboration with Kellogg's.

Tony was the muse for fresh executions of the Puma Suede and Roma. The Suede was predominantly styled in orange and had an all-over tiger stripe print, while the Roma is more of a reference to the famous blue cereal box with tiger-striped branding.

Both pairs were highlighted by co-branded elements and special insoles. Matching hoodies and t-shirts were also included in the lineup.

The “Tony the Tiger” Suede ($80) and Roma ($75) were released on puma.com Thursday, Dec. 1, 2022.