Partnership:

KENNY CHESNEY and Sports Illustrated Magazine

Description:
The 2004 Sports Illustrated Swimsuit issue and BMG partnered for the "License to Chill" promotion featuring KENNY CHESNEY. Inside the magazine, a free CD was included with an exclusive new song by the artist. The CD also contained a video that consumers could watch from their CD-ROM.
Partnership Opportunity:
KENNY CHESNEY/Music
Company:
Sony Music
Partner/Category:
Sports Illustrated Magazine /Publishing
Timing:
1st Quarter 2004
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-09-30
Companies Involved
Sony Music
Tuck

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