Partnership:

Kentucky Fried Chicken and Mountain Dew

Description:

Kentucky Fried Chicken partnered with Mountain Dew to create a new beverage called "Sweet Lightning."

The Mountain Dew beverage was created out of a collaboration between the two companies and was exclusive to KFC locations.

Sweet Lightning, a peach and honey variant, was formulated by Mountain Dew and inspired by KFC flavors.

To promote the Sweet Lightning beverage launch, KFC ran an ad campaign that introduced a new brand character named Sweet interacting with KFC's mainstay mascot, Colonel Sanders.

Partnership Opportunity:
Kentucky Fried Chicken/Dining
Partner/Category:
Mountain Dew /Beverages
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
Other
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-06-14
Companies Involved
Tuck

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