Partnership:

KERMIT THE FROG and Ford

Description:

The Muppets Holding Company and Ford Motor Company partnered to promote the 2006 Ford Escape Hybrid and KERMIT THE FROG. Consumers had a chance to win a 2006 Ford Escape Hybrid through "The Easy Being Green" sweepstakes. Participants logged on to Fordvehicles.com and completed the online entry form. The promotion also included television spots which premiered at the Super Bowl. The sweepstakes ran from February 5 though May 5, 2006.

Partnership Opportunity:
KERMIT THE FROG/Television
Company:
The Jim Henson Co.
Partner/Category:
Ford /Automotive
Timing:
February 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-26
Companies Involved
The Jim Henson Co.
Tuck

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