Partnership:

Kia and One Warm Coat

Description:

Kia partnered with One Warm Coat to expand its commitment to "Make More Good" with a 30-second broadcast and :15-second digital spots. 

The spot, entitled "Downpour" followed the first-ever Kia Sportage Hybrid as its occupants delivered coats to various points around an urban downtown area. The driver and passenger of the Kia Sportage Hybrid hanged coats on various fences throughout the city along with signs that read, "FREE (for anyone that needs one)." The driver and passenger witnessed a man taking a coat off a fence they visited earlier in the day – as many others have clearly done given the small number of coats left hanging on the fence. The spot ends as a voiceover intones, "Have the Power to Make More Good, in the All-New Sportage Turbo Hybrid."


Partnership Opportunity:
Kia/Automotive
Partner/Category:
One Warm Coat /Non-Profit Organizations
Timing:
August 3rd Quarter 2022
Target:
Male
Female
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2022-08-18
Last Modified on:
2022-08-26
Companies Involved
Tuck

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