Partnership:

KIA Motors and YG Entertainment

Description:
KIA Motors established a marketing partnership with YG Entertainment to act as one of the official sponsors of Black Pink's 2019 world tour, "Black Pink World Tour with KIA." The girl group stopped in a total of 7 cities in Asia including Bangkok, Hong Kong, Singapore, and more. The partnership with Black Pink allowed KIA Motors to market their brand essence - "A different beat" - with a modern and global perspective. Throughout the duration of Black Pink's world tour, KIA Motors provided the members with ground transportation via KIA vehicles. In turn, the brand created exclusive endorsement CFs starring Black Pink, KIA Motors display areas at Black Pink's concert venues, and more.
Partnership Opportunity:
KIA Motors/Automotive
Partner/Category:
YG Entertainment /Music
Timing:
January 1st Quarter 2019
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Product Placement
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-01-03
Companies Involved
Tuck

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