Partnership:

KIDZ BOP and Kroger

Description:

KIDZ BOP teamed up with Kroger to host a Virtual Holiday Party on Social Social, Kroger's nationwide series of at-home celebrations.

KIDZ BOP had a virtual holiday party, which was hosted by Kroger’s partners and supported by Kroger brands. At their Social Social celebration, the KIDZ BOP Kids premiered 3 new songs and showed off some kid-approved holiday recipes made from Kroger Our Brands ingredients. Fans could tune into the virtual event on the Kroger Social Social Facebook page and visit krogersocialsocial.com/ for a free digital kit!

Viewers also had the opportunity to enter pictures and videos of their own yummy holiday snacks for a chance to win an exclusive KIDZ BOP x Social Social Prize Pack! All they had to do was to enter the Holiday Party! Food Challenge was to share a photo or video of their special treat in the comments of this post and tag @Krogersocialsocial to be entered!  

And the new songs didn’t end here- fans could then listen to the KIDZ BOP Holiday Party Playlist here to keep the party going!

Partnership Opportunity:
KIDZ BOP/Music
Company:
KIDZ BOP
Partner/Category:
Kroger /Retail
Timing:
December 4th Quarter 2020
Target:
Male
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Event / Activation / Experiential
In-Store / Retail
Media Elements:
Livestream / Virtual Event
Micro site
Online
Social Media

Website and Social Media

Created On:
2022-03-01
Last Modified on:
2022-03-01
Companies Involved
KIDZ BOP
KIDZ BOP
Tuck

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