Kidz Bop, the beloved music brand for kids, is making its highly anticipated Roblox debut through a partnership with Gamefam, the leading metaverse media company for Gen Z and Alpha communities. To celebrate the release of Kidz Bop 50, the collaboration brings an exclusive, music-filled activation to Gamefam’s popular Roblox game, Really Easy Obby, available to play for free across consoles, PCs, mobile, and tablets.

“We’re excited to bring Kidz Bop to Roblox for the first time,” said Rob Dekker, Vice President of Marketing at Kidz Bop. “With Gamefam’s expertise in crafting immersive brand experiences, they’re the perfect partner to help us engage with our audience in a new and exciting way.”

The Kidz Bop takeover introduces players to the Certified BOP obstacle course, a dynamic, music-themed challenge where they can:
🎵 Dance through vibrant Kidz Bop 50-themed areas
🎵 Collect music notes to unlock in-game rewards
🎵 Power up with speed boosts and special items
🎵 Listen to Kidz Bop 50 in-game, including the brand-new original song, Certified BOP

“Through this innovative partnership, we’re helping Kidz Bop reach its most important audience in a way that drives both short-term engagement and long-term community on Roblox,” said Ricardo Briceno, Chief Business Officer at Gamefam. “Just as Kidz Bop revolutionized kids’ music over 20 years ago, this immersive experience is redefining how today’s youth discovers and interacts with their favorite music.”

This activation marks a new chapter in Kidz Bop’s digital evolution, connecting with young fans through the interactive world of Roblox. Jump in and experience the fun today!