Partnership:

KIDZ BOP and Sky Kids

Description:

KIDZ Bop expanded their partnership with Sky Kids, a tablet app made just for kids, to introduced a new fitness series and a KIDZ Bop live concert special in the United Kingdom.

“KIDZ Bop Presents: MOVE IT!”, a fitness series starring two of the KIDZ Bop kids, was available exclusively on Sky Kids. In these short workout videos, kids followed along as two of the UK KIDZ BOP kids, Max and Ashton, go through a 20-minute home workout, incorporating different levels of stretching, strength, cardio, movement, and cool down.

In addition, KIDZ Bop performed their first live concert special in the UK, “KIDZ Bop Live in Concert”, and it premiered exclusively on Sky One. There was even an extended version available on Sky Kids on-demand app.

Partnership Opportunity:
KIDZ BOP/Music
Company:
KIDZ BOP
Partner/Category:
Sky Kids /App
Timing:
April 2021
Target:
Male
Female
Kids (6-11)
Tweens
Promotional Elements:
Event / Activation / Experiential
Media Elements:
App
Livestream / Virtual Event
Online
Social Media
TV Spot

Website and Social Media

Created On:
2022-03-07
Last Modified on:
2022-03-07
Companies Involved
Sasha J
Sasha J President KIDZ BOP
Jackie T
Jackie T Vice President - Partnership Marketing KIDZ BOP
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.