Description:
KIDZ Bop partnered with Superga for the second consevutive year.
The multi-faceted partnership consisted of KIDZ Bop collaborating with Superga on an in-video promotion during the video for KIDZ Bop's "Sweet Melody." In the music video, the KIDZ Bop Kids all wore Superga Kids shoes.
Additionally, the partnership also included the KIDZ BOP Kids featured in co-branded social posts and on Superga’s site.
Partnership Opportunity:
KIDZ Bop/Music
Company:
KIDZ BOP
Partner/Category:
Superga /Fashion
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Family
Female
Preschool
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2021-04-09
Last Modified on:
2021-04-19
Companies Involved
KIDZ BOP
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