KIDZ BOP and Burlington teamed up to promote the 2015 tour of the KIDZ BOP kids. The campaign involved a weeks long campaign that gave KIDZ BOP fans a chance to win $50 gift cards to Burlington for back to school.

The program was promoted on the KIDZ BOP and Burlington social media channels and also featured custom videos with KIDZ BOP KIDS members who showed off their favorite back to school looks.