Partnership:

KIDZ BOP KIDS and Legoland Florida

Description:

LEGOLAND FLORIDA RESORT and Kidz Bop teamed up for a multi-faceted partnership, which announced Kidz Bop as the official music partner for the Central Florida theme park.

To celebrate the launch of the LEGO Ninjago World expansion, Kidz Bop recorded an original version of the LEGO Ninjago theme song, “The Weekend Whip”. The music video featured Kidz Bop Kids and brother-and-sister ninjas Kai and Nya demonstrating “signature” ninja hand moves guests could use to score points at one of the LEGO Ninjago World attractions.

In addition, LEGOLAND FLORIDA RESORT named its main performance venue “The Kidz Bop Theater,” which featured annual Kidz Bop Kids performances, along with other kid-friendly talent. Kidz Bop also wrote and produced an original theme for the main park titled “Built for Kids”.

The partnership also included a social media-driven sweepstakes. One fan received a trip to the LEGOLAND FLORIDA RESORT to see the Kidz Bop Kids perform.

Partnership Opportunity:
KIDZ BOP KIDS/Tech
Company:
KIDZ BOP
Partner/Category:
Legoland Florida /Attractions
Timing:
December 4th Quarter 2016
Target:
Male
Female
Kids (6-11)
Tweens
Promotional Elements:
Branded Content
Event / Activation / Experiential
Product Demonstrations / Sampling
Contest / Sweepstakes
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-08
Companies Involved
Tuck

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