Sonic & KIDZ BOP have had an ongoing partnership since 2013 and have run three promotional programs. An assortment of KIDZ BOP popstar-themed premiums, have been distributed at the 3,500+ Sonic locations nationwide. The KIDZ BOP products were included free with the purchase of a My Wacky Pack kids’ meal during each program’s run. KIDZ BOP also provided exclusive, custom content for Sonic customers. All promotions were supported with drive-thru & in-restaurant signage, KB-themed kids’ meal bags, social media posts, newsletter inclusion and more.