Partnership:

KIDZ BOP LIVE Tour and Dollar Car Rental

Description:
KIDZ BOP and Live Nation teamed with Dollar Car Rental to present the "KIDZ BOP Live 2018" tour. The rental car company aimed at 'Driving Family Memories' became the official sponsor of the tour, which stopped in 35 cities across the country and included the development of an original co-branded music video, produced by Live Nation, that featured the KIDZ BOP Kids, special KIDZ BOP promotions at dollar.com, and a national sweepstakes offering a trip to the Ultimate KIDZ BOP VIP experience.

Beginning July 25, 2018, fans who rented from Dollar Car Rental could be entered into a sweepstakes for a chance to win a flyaway trip for a family of four to see KIDZ BOP Live 2018 in San Diego. The lucky winner received a VIP meet-and-greet with The KIDZ BOP Kids, swag, and more!

Partnership Opportunity:
KIDZ BOP LIVE Tour/Live Entertainment
Company:
KIDZ BOP
Partner/Category:
Dollar Car Rental /Health & Beauty
Timing:
July 3rd Quarter 2018
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Discount / Special Offer / Promo Code
Event / Activation / Experiential
Contest / Sweepstakes
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-06-18
Companies Involved
Tuck

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