Partnership:

KIDZ BOP LIVE Tour and Subway

Description:

Kidz Bop partnered with Subway Restaurants for a promotion celebrating KIDZ BOP WORLD TOUR 2019.

KIDZ BOP and Subway restaurants, the official partner of the KIDZ BOP World Tour 2019, launched KIDZ BOP-themed toys inside every Subway Fresh Fit For Kids meal nationwide. Throughout the summer, with the purchase of a Subway Fresh Fit for Kids meal, kids could live out their pop star dreams by collecting KIDZ BOP branded pop star toys, including KIDZ BOP selfie photo props, four-in-a-row game, beach ball launcher, and dance move card game.

The partnership was promoted in Subway restaurants as well as on social media with Kidz Bop sharing a video that showed the Kidz Bop kids participating in the Subway Fresh Fit for Kids Sandwich Challenge.

Partnership Opportunity:
KIDZ BOP LIVE Tour/Live Entertainment
Company:
KIDZ BOP
Partner/Category:
Subway /Dining
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-07-25
Companies Involved
KIDZ BOP
KIDZ BOP
Tuck

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