Kidz Bop partnered with Subway Restaurants for a promotion celebrating KIDZ BOP WORLD TOUR 2019.
KIDZ BOP and Subway restaurants, the official partner of the KIDZ BOP World Tour 2019, launched KIDZ BOP-themed toys inside every Subway Fresh Fit For Kids meal nationwide. Throughout the summer, with the purchase of a Subway Fresh Fit for Kids meal, kids could live out their pop star dreams by collecting KIDZ BOP branded pop star toys, including KIDZ BOP selfie photo props, four-in-a-row game, beach ball launcher, and dance move card game.
The partnership was promoted in Subway restaurants as well as on social media with Kidz Bop sharing a video that showed the Kidz Bop kids participating in the Subway Fresh Fit for Kids Sandwich Challenge.
Female
Kids (6-11)
Tweens
Teens
Family
Branded Content
Collectible
In-Store / Retail
Online
Signage
Social Media
TV Spot
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