Partnership:

KIDZ BOP LIVE Tour and Subway

Description:

Subway Restaurants and KIDZ Bop partnered to promote The KIDZ Bop World Tour.

Subway sponsored the “Chance to Dance” sweepstakes, where one lucky fan won the ultimate VIP experience at the KIDZ Bop World Tour. The grand-prize winner and three guests received:

-       Round-trip airfare, two (2) night hotel stay, and a $200 pre-paid cash card

-       Participation in KIDZ BOP Workshop for two (2)

-       “Pop Star” outfit for two (2) styled by an Official KIDZ BOP stylist

-       Private pre-show VIP tour (backstage and/or tour bus tour) for four (4)

-       KIDZ BOP VIP Pre-show VIP Party Admission for four (4)

-       KIDZ BOP Merchandise Swag Bag

-       Four (4) tickets to the KIDZ BOP performance at the Hollywood Casino Amphitheater in Tinley Park, Illinois on August 25.

84 first and second prize winners also got to experience the KIDZ BOP fun, courtesy of Subway. First prize winners received two tickets to a local KIDZ BOP performance, plus exclusive KIDZ BOP merchandise and a $25 Subway gift card. Second prize winners received a $100 Subway gift card.

Subway Restaurants and KIDZ Bop also featured new KIDZ Bop-inspired toys in their Subway Fresh Fit for Kids meal. These collectible toys included KIDZ Bop selfie photo props, a four-in-a-row game, a beach volleyball launcher, and a dance move card game.

Partnership Opportunity:
KIDZ BOP LIVE Tour/Music
Company:
KIDZ BOP
Partner/Category:
Subway /Dining
Timing:
2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Promotional Elements:
Collectible
Contest / Sweepstakes
In-Store / Retail
Product Bundle
Media Elements:
Social Media
Sponsorship

Website and Social Media

Created On:
2022-02-23
Last Modified on:
2023-03-27
Companies Involved
KIDZ BOP
KIDZ BOP
Tuck

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