Partnership:

KIDZ BOP YouTube Channel and MATTEL

Description:

KIDZ BOP and Mattel/Barbie teamed up for a 5-part holiday video series, featuring Barbie singing and dancing alongside the KIDZ BOP Kids. This marks the first time an artist other than The KIDZ BOP Kids has been on a KIDZ BOP track.

The series includes two original KIDZ BOP songs, "KIDZ BOP Shuffle" and "Go Christmas", and three remixed versions of holiday classics: "Jingle Bells," "Deck The Halls," and "Up On The Housetop." Videos premiered across the KIDZ BOP + Barbie YouTube channel. 

Partnership Opportunity:
KIDZ BOP YouTube Channel/Streaming
Company:
KIDZ BOP
Partner/Category:
MATTEL /Toys
Timing:
4th Quarter 2019
Target:
Kids (6-11)
Family
Promotional Elements:
Branded Content
Media Elements:
Created On:
2020-11-30
Last Modified on:
2020-04-14
Companies Involved
Jackie T
Jackie T Vice President - Partnership Marketing KIDZ BOP
Tuck

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