Partnership:

KIDZ BOP’s 20th BIRTHDAY IN 2021 and Main Event

Description:

KIDZ BOP teamed up with Main Event to celebrate KIDZ BOP's 20th Birthday.

The partnership included Limited Edition Shirley Temples, Kids Eat Free Giveaways, Pop Star Sweepstakes, and Pajama Dance Parties. Main Event extended their Shirley Temple Line with two new limited-edition KIDZ BOP drinks, The KIDZ BOP Shirley & KIDZ BOP Shirley Remix.

Each order of one of the special Shirleys came with a QR code, where parents could enter for a chance for their families to live out their pop star dreams via the KIDZ BOP Sweepstakes, hosted by Main Event. One lucky grand prize winner received a pop star outfit from the KIDZ BOP stylist, as well as virtual singing and dancing lessons from the official KIDZ BOP vocal coach and choreographer. There were also five first prize winners who received a $100 Main Event gift card and free Main Event games for a year, while five second prize winners received KIDZ BOP swag bags.

The party continued at Main Event every Tuesday in August, where kids ate free and received a special KIDZ BOP + Main Event tattoo sheet with each kid's meal.

All Main Event locations hosted KIDZ BOP Pajamas, Pancakes and Play events from 9-11 a.m. on August 14th and August 21st, where fans could dance along to KIDZ BOP videos, enjoy KIDZ BOP photo booth stations, and more. 

Partnership Opportunity:
KIDZ BOP’s 20th BIRTHDAY IN 2021/Music
Company:
KIDZ BOP
Partner/Category:
Main Event /Attractions
Timing:
August 3rd Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Collectible
Contest / Sweepstakes
In-Store / Retail
Premiums / Giveaways
Media Elements:
Mobile
Online
Product Giveaways
Signage
Social Media
TV Spot

Website and Social Media

Created On:
2021-08-04
Last Modified on:
2022-04-06
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