Partnership:

KIDZ BOP’s 20th BIRTHDAY IN 2021 and Planet Smoothie

Description:

Planet Smoothie partnered with KIDZ BOP to celebrate their 20th birthday!

Planet Smoothie offered two new smoothie options in honor of KIDZ Bop’s 20th birthday. The two new flavors offered were Cereal Party and Sweet & Sour Star Power. Cereal Party was a blend of strawberries, bananas, nonfat yogurt, and toasted whole-grain oats cereal, while Sweet & Sour Star Power was a tasty combination of raspberries, lemon, and bananas. These limited-edition birthday smoothies were available from June 28 through September 26.

Level up the craze of pop parties for your kids! Thankfully, to cheer them up, Kahala Management organized the Planet Smoothie Kidz Blooper Sweepstakes. Attendees had the chance of being a part of a virtual meet and greet with KIDZ BOP Kids, Party outfits, and much more!

To enter, entrants (18+) visited Planetsmoothie.com/KidzBop to submit their online registration form, which included their name, address, date of birth, and email address (entries could also be made by mail as described under How to Enter). Entrants were also given the option to join the Planet Smoothie eClub.

One grand prize winner was awarded the grand prize pack, which included:

  • 1 virtual meet & greet with the Kidz Bop Kids
  • 1 Pop Star Party Outfit from the Kidz Bop stylist
  • 1 Kidz Bop light-up microphone
  • 1 $150 Planet Smoothie Gift Card

Nine additional entrants were awarded second place prize packs, which included:

  • 1 Kidz Bop light-up microphone
  • 1 $15 Planet Smoothie Gift Card

Partnership Opportunity:
KIDZ BOP’s 20th BIRTHDAY IN 2021/Music
Company:
KIDZ BOP
Partner/Category:
Planet Smoothie /Dining
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media

Website and Social Media

Created On:
2021-06-21
Last Modified on:
2022-07-14
Companies Involved
Sasha J
Sasha J President KIDZ BOP
Jackie T
Jackie T Vice President - Partnership Marketing KIDZ BOP
Tuck

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