Partnership:

KILL ZONE 3 and Edge Shave Gel

Description:
Sony Entertainment teamed up with Virgin Gaming and Edge Shave Gel to promote the video game KILL ZONE 3. As part of the Get Your Edge KZ3 Challenge, KILL ZONE 3 players competed in teams of three to qualify for a tournament with cash prizes of up to $10,000. Winners of skill-based weekly challenges also received $800. The promotion ran from June 27, 2011 until August 8, 2011.
Partnership Opportunity:
KILL ZONE 3/Gaming & Esports
Company:
Playstation
Partner/Category:
Edge Shave Gel /Health & Beauty
Timing:
April 2nd Quarter 2011
Target:
Male
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
Playstation
Tuck

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