Description:
Universal Studios Hollywood teamed up with Coke to promote the new KING KONG 3-D attraction. Visitors to the theme park who brought in a Coke can can received $15 off the regular price of a ticket and a special 12 Month No Black-Out Annual Pass. The pass included 10% off food inside the park and 15% off merchandise for in-park retail stores. The Coke promotion ended on October 31, 2010.
Partnership Opportunity:
King Kong 3-D Attraction/Tech
Company:
Partner/Category:
The Coca-Cola Company /CPG
Timing:
September 3rd Quarter 2010
Target:
Female
Teens
Family
Adults
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
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