Partnership:

KING KONG and Burger King

Description:
Universal Pictures and Burger King partnered to promote the theatrical release of KING KONG through the "Feed Your Kong Size" promotion. Burger King highlighted their very beefy line of burgers such as the double whopper and triple whopper alongside the release of the movie. In addition to the Kong Sized burgers, consumers could avail of free desktop, buddy icons and screensaver KING KONG-themed downloads which was available on bk.com. The downloads were available for a limited time.
Partnership Opportunity:
KING KONG/Theatrical
Company:
Universal Pictures
Partner/Category:
Burger King /Dining
Timing:
December 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-12-29
Companies Involved
Tuck

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