Universal Pictures and Burger King partnered to promote the theatrical release of KING KONG through the "Feed Your Kong Size" promotion. Burger King highlighted their very beefy line of burgers such as the double whopper and triple whopper alongside the release of the movie. In addition to the Kong Sized burgers, consumers could avail of free desktop, buddy icons and screensaver KING KONG-themed downloads which was available on bk.com. The downloads were available for a limited time.