Partnership:

KING KONG and ConAgra Foods

Description:

Universal Home Entertainment an Orville Redenbacher partnered to promote the DVD release of KING KONG. Consumers had a chance to receive $5.00 off the DVD by purchasing two specially marked packages of Orville Redenbacher popcorn. Consumers mailed in two UPC proofs of purchases of the popcorn along with one UPC from the KING KONG DVD, original cash register receipt and a completed original mail-in form. The promotion began March 28, 2006 and ended August 31, 2006.

Partnership Opportunity:
KING KONG/Home Entertainment
Company:
Universal Studios Home Entertainment
Partner/Category:
ConAgra Foods /CPG
Timing:
March 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-11
Companies Involved
Universal Studios Home Entertainment
Tuck

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