Partnership:

KING KONG and Glad

Description:
Universal Home Entertainment and The Glad Company partnered to teamed up to promote KING KONG on DVD. Glad offered consumers a $3.00 coupon on the King Kong DVD with the purchase of two Glad trash products. The promotion was supported by KING KONG displays, TV spots, direct mail and online materials. The promotion began April 1, 2006.
Partnership Opportunity:
KING KONG/Home Entertainment
Partner/Category:
Glad /CPG
Timing:
April 2nd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-03-21
Companies Involved
Tuck

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