Partnership:

KING KONG and Hostess

Description:
Universal Home Entertainment and Hostess joined forces to promote the DVD release of KING KONG. Hostess produced more than 4 million packages of Banana Twinkies and 350,000 packages of Banana Nut Mini Muffins in more than 30,000 retail locations nationwide for KING KONG. The promotion was advertised as a full page FSI included in the Sunday Newspaper. The promotion ran from March 23 through April 22 of 2006.
Partnership Opportunity:
KING KONG/Home Entertainment
Partner/Category:
Hostess /CPG
Timing:
March 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-03-21
Companies Involved
Tuck

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