Partnership:

KING KONG and Papa John's

Description:
Universal Home Entertainment and Papa John''s partnered to promote the home video release of KING KONG. The partnership promoted the DVD on 1.4 million pizza boxes via pizza box toppers which included a $3 coupon off the DVD. The campaign included TV spots, direct mail and online materials and ran from March 27 through April 30.
Partnership Opportunity:
KING KONG/Home Entertainment
Partner/Category:
Papa John's /Dining
Timing:
March 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-03-16
Companies Involved
Tuck

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