Partnership:

KING KONG and Procter & Gamble

Description:
Universal Studios and P&G''s Pringles brand teamed up to promote KING KONG with an advergame, "King Kong Jump.” Players must jump over and duck under rolling Pringles cans, "Donkey Kong"-style, as Kong looks on. At the end of the game, players are invited to watch the film''s trailer, send the game to a friend, or create a private league with friends to compete in real time. The Pringles/Kong microsite also lets visitors download Pringles-branded Kong wallpaper or screensavers, send an e-card, or view the movie trailer or the Pringles/Kong TV spot.
Partnership Opportunity:
KING KONG/Theatrical
Company:
Universal Pictures
Partner/Category:
Procter & Gamble /Health & Beauty
Timing:
December 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-12-29
Companies Involved
Tuck

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