Partnership:

KING KONG and Toshiba

Description:
Universal Pictures and Toshiba teamed up to promote the theatrical release of KING KONG through the "Catch the Beauty, Capture the Beast" promotion. Participants who played the instant win game and received a Kong code had a chance to win $1,000,000 and other Toshiba prizes. Consumers with a code visited participating Toshiba retailers and matched their code with displayed code. The promotion began November 21, 2005 and ended December 30, 2005.
Partnership Opportunity:
KING KONG/Theatrical
Company:
Universal Pictures
Partner/Category:
Toshiba /Tech
Timing:
November 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-28
Companies Involved
Tuck

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