Partnership:

Kingdom Hearts 3 and The Ad Council

Description:
The Ad Council and Square Enix collaborated on an innovative program that marks the first time The Ad Council has created a PSA with a video game publisher on a campaign.

The Ad Council worked with Square Enix to include KINGDOM HEARTS III characters in the anti-bullying campaign, Because of You, with the goal of inspiring teens to build a more inclusive and welcoming community.

The PSA featured iconic characters from the KINGDOM HEARTS franchise who encouraged teens to consider the impact that their actions—positive or negative—could have on others.

The program was supported with a :30 TV/digital PSA video, out-of-home billboards and bus shelter placements in all major US markets.

Partnership Opportunity:
Kingdom Hearts 3/Gaming & Esports
Company:
Square Enix
Partner/Category:
The Ad Council /Non-Profit Organizations
Timing:
February 1st Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2020-04-08
Companies Involved
Square Enix
Tuck

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