Partnership:

KISS END OF THE ROAD WORLD TOUR and Multiple Entertainment Partners

Description:

After 45 years, 100 million fans can’t be wrong… The iconic rock band KISS will hit the road in 2019, starting in N. America, commencing the “End of the Road” tour. A KISS concert is an unforgettable, visceral, experience providing memories that last a lifetime. The final tour will reach 2 million fans around the globe along with many millions more through media and social reach. On top of this once-in-a-lifetime cultural moment, KISS are masters of VIP hospitality creating intimate “brag-worthy” experiences for fans who are lucky enough to meet the band. THE TIME IS NOW.

To announce the tour, the band went on a furious spree of media appearances:

THE TONIGHT SHOW WITH JIMMY FALLON
The band appeared on THE TONIGHT SHOW WITH JIMMY FALLON to play their song "Love Cannon."

THE LATE NIGHT SHOW WITH JAMES CORDEN
James welcomed the band as they performed "Shout It Out Loud."

GOOD MORNING AMERICA
After announcing details for their upcoming "End of the Road" tour, the band gave two superfans a chance to join them on the eighth annual KISS Kruise.

JEOPARDY
Alex Trebec got decked out in KISS makeup for this special Halloween episode that also featured a category that KISS fans were sure to love: HALLOWEEN WITH GENE SIMMONS!

Be sure to check out all of the videos above!

Partnership Opportunity:
KISS END OF THE ROAD WORLD TOUR/Live Entertainment
Company:
McGhee Entertainment
Partner/Category:
Multiple Entertainment Partners /Television
Timing:
October 4th Quarter 2018
Target:
Male
Female
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Event / Activation / Experiential
Premiums / Giveaways
Tour
Media Elements:
Social Media
Other
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2019-01-02
Companies Involved
McGhee Entertainment
Tuck

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