Partnership:

KNOTT'S BERRY FARM and Bass Pro Shops

Description:

Peanuts Worldwide LLC and Bass Pro Shops teamed up for a sweepstakes that offered fans a chance to win a trip to KNOTT’S BERRY FARM. From October 21 -31, 2017, fans could participate via online registration form. One winner and three guests received 4 two-day all-inclusive tickets to the park, which included dining, parking fast lane, FunPix and a souvenir bottle, a Peanuts Gift Basket with collectable ornaments and more, as well as travel accommodations.

Additionally, Pro Bass Shops also hosted special Halloween events at select locations. Customers could enjoy the “Great Halloween Celebration” by with free crafts and activities including photos with the Peanuts Gang, pumpkin toss, trick-or-treating and a costume parade.
Partnership Opportunity:
KNOTT'S BERRY FARM/Tech
Partner/Category:
Bass Pro Shops /Sporting Goods
Timing:
October 4th Quarter 2017
Target:
Male
Female
Kids (6-11)
Family
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Email
Micro site
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2017-11-09
Companies Involved
Roz N
Roz N Head of Global Consumer Products & Franchise Marketing Company TBD
Tuck

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